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if it's queer
TOV & Messaging
&Walsh was tasked with taking Lex, the queer app, from horny to main, and SH was brought on to lead voice and messaging, keeping the queer at its core. From creating Lex’s lexicon of queer slang, to fleshing out the brand’s personality, the vibrancy, legacy, and OG inspiration of 90’s personal ads were brought to speed to the present.
all design and visual CD: &Walsh