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a CBD brand for boomers
Brand + Site + Strategy
Tired of not seeing products and brands speaking to seniors, SH partnered with the product manufacturer to launch MainSpring, a CBG pain relief roll-on catering to this demographic, crafting a brand that's relevant, playful, and just as energetic as they are.
From naming to full brand ID, magazine, digital strategy, and partnership opps, we created a world where boomers can see themselves as they do.